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Vi&Ash realise the ever-increasing need for good health & wellbeing and want to make it easy & effective rather than this abstract & oftentimes daunting concept that it now is. Our science-backed & trustworthy products are here to help you feel good – both inside & out.
User Researcher
UI Design
Prototyping
Development on Shopify
Shriya Seshadri (Creative Director)
Esha Wanghare (Graphic Designer)
Aysuhi Singh (Graphic Designer)
Figma
Adobe Photoshop
Notion
Miro
Shopify
45 Days
Problem
The primary issue faced by users was the lack of an intuitive and informative online platform to explore and purchase Vi&Ash’s health gummies. Users encountered navigation challenges, inadequate product information, and a non-engaging interface, resulting in a disconnect between potential customers and the brand.
Goal
Give ViandAsh online presence by designing and implementing a dynamic Shopify website that offers a user-friendly experience, addresses user pain points, and ultimately increases conversion rates and user satisfaction.
Avg Weekly Orders
Increase in conversion rate
Users come to the store every month
The implementation of a dynamic Shopify website significantly improved user engagement and conversion rates for Vi&Ash. Users responded positively to the enhanced interface and increased product information. The case study emphasized the significance of user-centric design, comprehensive research, and iterative improvements to create an engaging and functional platform.