Product Designer | UIUX Designer

Vi&Ash

The project aimed to design a dynamic Shopify website for Vi&Ash, a science-backed wellness brand.

Vi&Ash realise the ever-increasing need for good health & wellbeing and want to make it easy & effective rather than this abstract & oftentimes daunting concept that it now is. Our science-backed & trustworthy products are here to help you feel good – both inside & out.

Check out the Website

Role

User Researcher
UI Design
Prototyping
Development on Shopify

Teammates

Shriya Seshadri (Creative Director)
Esha Wanghare (Graphic Designer)
Aysuhi Singh (Graphic Designer)

Tools

Figma
Adobe Photoshop
Notion
Miro
Shopify

Duration

45 Days

The project aimed to design a dynamic Shopify website for Vi&Ash, a science-backed wellness brand. My comprehensive services included not only visually appealing design but also seamless e-commerce integration, ensuring users can effortlessly explore, purchase, and elevate their wellbeing with Vi&Ash's health gummies.

Problem

The primary issue faced by users was the lack of an intuitive and informative online platform to explore and purchase Vi&Ash’s health gummies. Users encountered navigation challenges, inadequate product information, and a non-engaging interface, resulting in a disconnect between potential customers and the brand.

Goal

Give ViandAsh online presence by designing and implementing a dynamic Shopify website that offers a user-friendly experience, addresses user pain points, and ultimately increases conversion rates and user satisfaction.

Research Process

CX and Analytics Team Meetings

Competitor analysis

Application audit

0

Avg Weekly Orders

0 %

Increase in conversion rate

1000

Users come to the store every month

Conclusions

The implementation of a dynamic Shopify website significantly improved user engagement and conversion rates for Vi&Ash. Users responded positively to the enhanced interface and increased product information. The case study emphasized the significance of user-centric design, comprehensive research, and iterative improvements to create an engaging and functional platform.